L'Oreal Paris EverPure Blow Dry Primer for 48 HR Frizz Control

L'Oreal Paris EverPure Weightless Blow Dry Primer, enriched with rose extract, is designed to enhance the memory of your hairstyle and tame frizz for up to 48 hours. With 450F heat protection, this primer not only protects your hair from heat damage but also keeps it looking nourished, smooth, and shiny without adding any weight.

We have the utmost respect for your hair, which is why our formula is 100% sulfate-free, paraben-free, dye-free, gluten-free, and vegan. This has been validated by professional hair colorists who have extensively tested our product. Because You're Worth It.

This premium sulfate-free formula contains rose extract, making it gentle on colored hair while also providing an anti-fade and UV filter protection. The sophisticated scent of EverPure Weightless Blow Dry Primer is a luxurious blend of fresh almond blossom and creamy musk.

For the perfect blowout, start by washing your hair with EverPure Bond Strengthening shampoo and conditioner. Then, apply the EverPure Weightless Blow Dry Primer to towel-dried hair before blow-drying to achieve your desired style. Use heat styling tools to further perfect your look if necessary.

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